Taking inspiration from the r1, we translated the device’s tactile features into a playground of interactive art, including light installations, audio visualizers, and a 360º photobooth. Adding a bit of theatricality, we created custom conveyor belts that revealed and delivered r1 devices to guests.
To create an immersive livestream experience, we built a multi-sensory stage with custom lighting and visuals for CEO Jesse Lyu’s keynote speech, live-streaming it using a 5-camera broadcast. Following the keynote, the stage hosted DJ sessions with renowned artist DJ Uffie.
