SiriusXM | CES 2025

CREATIVE DIRECTION | INVISIBLE NORTH

IN and SiriusXM brought to life an engaging branded activation that amplified SiriusXM's diverse portfolio and brought their sales teams together, allowing SiriusXM to make a significant impact at CES  through showcasing their position as an integrated media powerhouse.

A ballroom at The Aria, Las Vegas was transformed  into a multi-functional environment designed and built with a series of connected rooms, each serving a unique purpose—from a showcase of SiriusXM’s historical and latest innovations, to a stylish lounge and several meeting spaces for different sales teams. The space became an immersive, functional hub that encouraged collaboration and highlighted SiriusXM's full range of capabilities.

Strategic elements included: Dynamic video walls showcasing real-time content integration, Custom-designed meeting spaces that facilitated deal-making, Interactive demo areas bringing cross-platform capabilities to life, An illuminated brand timeline that illustrated SiriusXM Media's evolution into a modern media force.